Founder Reading – Wednesday, September 25th, 2019

FUNDRAISING: Michael Seibel, Partner at Y Combinator, gives thoughts on how to cold email investors, the do’s and don’ts like the use of jargon, format of the letter, key topics that should be included, how to request an in-person meeting and more: How To Cold Email Investors – Michael Seibel

GROWTH: Steli Efti, CEO of Close, recounts how SeamlessDocs started closing huge deals with federal government agencies, and further explains how other companies can get started in business-to-government (B2G) sales: B2G sales: How tiny startups can sell to government agencies

FOUNDER INTERVIEW: Neil Patel of CrazyEgg shares thoughts and insights on hiring talents in the digital marketing environment, starting and running multiple companies, surprising elements he believes have the biggest impact on search engine optimization (SEO) success and more: Hiring Talent, Running Multiple Companies and Winning With SEO: Business Lessons From Neil Patel

STRATEGY: Morgan Housel of Collaborative Fund makes the argument that no company or investment strategy is proven until it’s survived a calamity, and discusses key factors that could either lift up or tear down down an entity which include vision and corporate decorum, cost of operations, target customers and more: WeWork Lessons That Apply To Lots of Stuff

GROWTH: Meg Fitzgerald, Vice President at Insight Venture Partners, offers tips on how to continually grow a successful partnership in the software business, and further explains the importance of having the right infrastructure in place to provide the tools and programs necessary for partners to scale-up, drive growth and create opportunity: The Journey to Building a Successful Partner Program for Your Software Business – Step 5 of 6

GROWTH: Levente Szabo, CS & Digital Marketing Manager at Midori, offers thoughts on how startups can leverage the Atlassian Ecosystem or the Midori apps to enable a product led growth (PLG) strategy\: How Atlassian Helps Startups Clone Their Product Led Growth Strategy