Founder Reading – Tuesday, July 2nd, 2019

PRODUCT: Piyush Kaushal, Senior Product Manager at Amazon Prime Video, provides an understanding of the global markets, how to think with a global view of your product, prioritize your product locally while also expanding abroad and more in: How to Build Global Products by Amazon Product Manager

CUSTOMER SUCCESS: Des Traynor, Co-Founder and Chief Strategy Officer at Intercom, explains why customer retention is more important than conversion for SaaS businesses, and discusses techniques that product owners and marketers can use to improve customer relationships in: Customer retention is the new conversion

LEADERSHIP: Claire Lew, CEO of Know Your Team, shares thoughts and insights on how leaders should think, and makes the argument that soliciting conflicting advice from others helps in gaining space, perspective and context to make a decision on your own in: The value of conflicting advice: How great leaders think

MANAGEMENT: Berk Birand and Pamir Ozbay, CEO and Head of Sales and Business Development at Fero Labs, respectively, discuss the significance of keeping product and sales team on target and aligned, and offers tips for B2B SaaS startups on how to have a cross-team unity to achieve a common goal in: Keeping Product and Sales Aligned – Part 1

SALES: Bethany Fagan, Content Marketing Manager at PandaDoc, discusses the steps to create an effective sales process which include analyzing current data to achieve results, conducting research and making the pitch, handling objections and obstacles and more in: How to Create a Winning Sales Process: 7 Essential Steps

FUNDRAISING: Pat Grady, Partner at Sequoia, gives thoughts on the focus of Sequoia, the company’s perspective about investment decision-making processes, the core requirements, skills and traits that it looks for when adding to their partnership and more in: 20VC: SEQUOIA’S PAT GRADY ON WHAT SEQUOIA IS FOCUSED ON TODAY, HOW SEQUOIA THINK ABOUT INVESTMENT DECISION-MAKING PROCESSES & WHY IT IS IMPORTANT TO TRADE A FEW POINTS OF EFFICIENCY FOR CULTURE WHEN IT COMES TO ATTRIBUTION

CULTURE: Gustavo Razzetti, CEO at, shares thoughts on how to achieve an ethical corporate culture, and gives advice on how to avoid unethical behavior within the organization which include building a psychologically safe culture, keeping principles over rules, avoiding unrealistic goals and more in: How to Design an Ethical Culture