Founder Reading – Friday, September 20th, 2019

STRATEGY: Jerry Neumann of Neu Venture Capital provides a framework for understanding the different types of moats, also known as barriers to entry or sustainable competitive advantages, which principles are important to evaluate and incorporate in the context of starting a company, and makes the argument that moats are an integral part of what allows an early-stage startup to be successful: A Taxonomy of Moats

FOUNDER STORY: Eric Rea, CEO of Podium, recounts how he grew the company he launched from his spare bedroom into one of the fastest-growing SaaS companies in the US, and shares how he was able to scale outside Silicon Valley from $0 to $60M ARR in four years: Scaling Outside Silicon Valley: Going from $0 to $60M ARR in 4 Years with Eric Rea, CEO of Podium

GROWTH: Aggelos Mouzakitis, CEO of Growth Sandwich, makes the argument that there isn’t a one-size-fits-all product led growth strategy, and advises founders to embrace the extended growth approach to minimize the chances of users to churn after the first interaction of a product: Accelerating Growth With The Extended Product Led Growth Strategy

FUNDRAISING: Aaron Harris and Janelle Tam, Partners at Y Combinator, share insight into how much preemptive deals dilute founders, and make the argument that such offers are neither good nor bad, but each offer needs to be considered on its own merits and in the context of the business, founder and specific investor: The Cost of Preemptive Deals

FUNDRAISING: Matt Preuss of Visible.vc discusses the importance of understanding the concept of power law curves to raising venture capital (VC), and makes the argument that knowing the motives behind a VCs investment process is a way to conduct due diligence on potential investors: Understanding Power Law Curves to Better Your Chances of Raising Venture Capital