Founder Reading – Friday, June 7th, 2019

STRATEGY: Alex Turnbull, CEO and founder of Groove, narrates how he rebuilt his struggling company, and explains the important changes that he and his team made to scale up in: “What I Learned Rescuing Our Startup From Death”

STRATEGY:  Syed Balkhi, CEO of WPBeginner and OptinMonster, shares practical ways to grow your SASS business, the technical details of black-hat SEO, YouTube domination, and more in: “How to Keep Your SaaS Product Competitive with Syed Balkhi at WPBeginner”

STRATEGY:  Rich Waldron, Co-founder and CEO of Tray.io, shares how he went from a side hustle selling Wellington boots in London to bootstrapping the company to building a high growth startup across continents in: “Founder Real Talk Episode #24 With Rich Waldron, Co-founder & CEO of Tray.io”

GROWTH: Sammy Abdullah of blossomstreetventures.com explains why upsells are critical for revenue growth of software as a service (SaaS) companies in: “Upsells are critical to SaaS growth”

GROWTH: Kyle Racki, CEO of Proposify and Angel investor, provides tactical advice on how to get customer success right. He dives into the specifics of the onboarding process and how getting these early interactions right can set up customers for a long and successful relationship with your company in: “How Our Customer Success Team Achieved Negative Churn For Four Consecutive Months”

CUSTOMER DEVELOPMENT: Matt Thoms, principal at VC firm Bolt, explains the importance of finding the right initial customers in B2B startups, and gives advice on how to manage such customers  and their affect the long-term goals of early-stage company in: “How to think about your first B2B customers”

MANAGEMENT: Lee Edwards, former CTO/VP at Teespring, gives advice on management, and cites books/blogs/podcasts that made an impact on how he managed people in: “Management Advice”

PERSONAL BRANDING: Rebecca Buckman, VP of marketing communications at Battery Ventures, provides four actionable tips for founders to do thought leadership well in: “Startup CEOs, You’re Blogging All Wrong”